About Us

About the JULIE

At the heart of the brand’s creativity lies the prolific vision of the founder, Julie Shah.

Spending years in the industry, Julie has worked closely with diverse groups of artisans and craftsmen, developing a nuanced repertoire of sophisticated fashion.

Using intricate craftsmanship and luxuriant play of colours, Julie’s designs come with the right mix of poise and opulence. She takes great pride in creating her own prints, patterns, and cuts, complementing the worldly taste of the modern woman.

However, the hallmark of Julie’s designs is not just in creation, but customisation, made to order, one-of-a-kind; it’s a line of ensembles that would enliven any wardrobe.

The JULIE flagship store interior decor is a subtle amalgamation of deep earthy toned stone cladding, myriad textured walls and skilful wrought iron metal play. Julie's inherent love for subtle glamour and creativity has been translated with the store being designed with a minimalistic approach to accentuate the pretty pastels and flowy garments the brand is synonymous with.

The interior space has a rustic and lounge-like feel, warm lighted, spacious and minimalistic with a dramatic play of rose gold, gun metal and copper hued metals.

On the other hand, being a creative brand - the work-space is eclectic, vibrant and accentuated with playful accessories. The interiors mirror the inner- imagination- be it the 3D textured walls or the zig-zag tiles in monochrome hues.

USP of brand JULIE

‘JULIE’ by Julie Shah, the brand, is synonymous with soft flowy silhouettes, intricate detailing, pretty pastel hues, festive tones and delicate embroidery. A premium designer label based at Marine Lines, JULIE, boasts a wide collection of Prêt, Evening Wear, Resort Wear, and Luxe Festive Wear. Each outfit is perfect for the festive revelries and destination weddings, uniquely essaying a story of it's own. The ensembles are priced keeping in mind, trends, the consumer’s requisites, giving utmost importance to quality and value for money.

Quote from Julie about the opening of her new store

JULIE by Julie Shah, as the name suggests - is a reflection of my aesthetic and therefore a representation of my journey. Newly married, recently shifted to Mumbai, fashion was my mode of expression. I started off with an in-house studio , making outfits on order. After, when we opened a small store in kemps corner - that was a milestone I thought I could never dream of, but it was turned to reality. As our brand grew bigger and became more and more recognised - be it through word of mouth of our loyal clientele or through our LFW and FDCI fashion shows, the need for a flagship store became evident. I wanted our customers to enter hassle free. Anytime during the week, they should have a place to valet park, meet the designer and master , and have their thoughts curated into perfection. A place where our complete collection is displayed. & now it’s here in front of my eyes and I still cannot believe it. This store is an amalgamation of my personality , a vision of timelessness and elegance turned to reality. This is where you come when you want something flowy and seamless, subtle yet dramatic, something effortlessly unique.

Store address, contact details

JULIE by Julie Shah
Ground floor, Krishna chambers,
Opposite sndt college, Next to american center
New marine line, Mumbai- 020
Phone: +918450925506,+919769239704
Email: juliebyjulieshah@gmail.com